What is Organizational Development?
Organizational development (OD) is a complex strategy intended to change the beliefs, attitudes, values, and structure of organizations so that they can better adapt to new technologies, markets, and challenges. OD is not just "anything done to better an organization"; it is a particular kind of change process designed to bring about a particular kind of result. OD involves organizational reflection, system improvement, planning, and self-analysis.
During organizational consultation, the intervention process is carefully planned and implemented to benefit your organization, its employees, and its primary stakeholders. OD differs from traditional consulting because your involvement is encouraged throughout the entire process. The ways in which people communicate and work together are addressed concurrently with technical or procedural issues that need resolution.
Profitability, productivity, morale, and quality of work life are of concern to most organizations because they affect achievement of organization goals. There is an increasing trend to maximize an organization's investment in its employees. Organizations need to "work smarter" and apply creative ideas in order to be effective at achieving strategic goals.
In addition, the work force continues to change. Employees expect challenge, recognition, a sense of accomplishment, worthwhile tasks, and meaningful relationships with their managers and co-workers. Younger generations bring new perspectives to the workforce as well. When these needs are not met, productivity suffers.